The Apple Logo 

I’ve seen several comments over the years about how Apple got the logo wrong on the PowerBook — when the machine is running, it’s upside-down.

Actually, this is because in the past, Apple was always concerned with the user. And the natural way to orient a computer before opening it is so the logo is rightside-up. (In fact, someone who once worked on portables at Apple told me they had done studies on this.)

Clearly they switched for marketing reasons, at the expense of usability. 

Posted: Sat - June 26, 2004 at 07:22 PM